“These films exist to reinforce Christian faith,” Allen explains, “to feed those who already believe. It’s a way for him to reach out beyond the church walls.”Īllied Faith & Family handles marketing and sometimes acts as producer for a number of “ministry” films, which are promoted to a spiritual audience via churches and church groups, instead of mainstream film blogs and traditional press. “When the pastor gets up there, he can drive people to the theater as an outreach tool-people who might not go to church on a regular basis, but may go to a theater every weekend. White emphasizes the role of pastors as leading proponents of a film.
We’re looking for movies that the church can get behind and support, because that’s our base audience.”
“Fifty million go to church on a consistent basis every week, mostly evangelicals. “One hundred and fifty million people go to church once a month,” White says. The site now hosts more than 2,500 titles, and monthly subscriptions cost $7.99. What he discovered was a vast and hungry audience eager for faith-based films packaged under the Pure Flix banner. Originally an actor, White founded Pure Flix to fill a void he noticed in the industry: Films with Christian values were difficult to find in one place. White is the founder of Pure Flix, a video-on-demand distributor modeled after Netflix that targets a Christian audience. The trouble is, most frontiersmen die on the frontier.’ But it’s a lot of fun to blaze a trail and contribute to what this industry becomes.”ĭavid A.R. “Sean Astin said to me, ‘I see you as frontiersmen. I like being a part of the early pioneers in this space. I hope we can establish it through another generation of artists. There are a couple dozen of us who are pushing it forward. Jon Erwin, co-director of the religious sports drama Woodlawn, which stars Sean Astin, describes the faith-based film movement as “a mini-revolution. (“I play Joseph, the stepdad to this guy named Jesus,” he jokes.) Sorbo also has a role in the faith-based thriller Caged No More, directed by Lisa Arnold (one of the stars of God’s Not Dead), out January 2016.
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Sorbo is proud that God’s Not Dead is “far and away the most successful independent faith-based movie ever made.” The actor has been cast in the next two sequels of the Left Behind feature series (a reboot of an early-2000s three-film series starring Kirk Cameron), and his upcoming slate of faith-based films includes Hope Bridge, The Secret Handshake and Joseph and Mary, released this Easter.
One student refuses to complete the assignment and openly disputes his professor in a series of debates. In the film, Sorbo plays an atheist college philosophy professor who forces his students to write “God is dead” on a piece of paper and turn it in. A sequel, God’s Not Dead 2, opens in theaters April 1. Directed by Harold Cronk, God’s Not Dead made $8.6 million during its first weekend in theaters, opposite X-Men: Days of Future Past, and by June 2014 had made $64 million.
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Many faith-based dramas and comedies have a limited number of locations, are mostly dialogue-driven, and have few FX needs-so costs can be kept low during production while still satisfying the target audience.Īctor Kevin Sorbo (better known as Hercules from the 1990s TV series of the same name) starred in the extremely successful 2014 drama God’s Not Dead. Allen points to other breakout examples that followed The Passion, like the films Fireproof and Courageous, both of which were made for a few million dollars or less and made $30-40 million in theaters alone. Ever since then, producers and studios have been trying to replicate that success, with mixed results.
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